Businesses grow as quickly as the market and customer demand allow. Everyone knows that there is a lot of rivalry amongst the growing number of small and medium-sized businesses in the Philippines. In 2020, a statistic from PSA shows that there were already almost a million businesses operating in the country. Businesses' operations and expansion have been profoundly influenced by digital technology over the past decade. Business environments are always changing to accommodate new technology like artificial intelligence. It's no exaggeration to say that the pandemic has accelerated the pace of digitalization. During the pre-pandemic, some businesses could get away with just adopting technology in a limited way and without investing much in it, but COVID changed all that. To keep up with the ever-changing preferences of their customers, businesses today are well aware of the need to embrace digital technologies. Businesses can't continue to operate if they don't have any customers. To achieve this goal, it is necessary to enhance both product and service quality and advertising. Television commercials, billboards, radio, tarpaulins, and other forms of traditional advertising are too expensive compared to advertising through any social networking sites or promotional websites. Recent developments in technology and shifts in the media landscape have contributed to the explosive growth of this kind of advertising. With so many individuals spending so much time online, millions of potential customers may have been exposed to digital advertising in such a short period of time that they have made digital marketing very popular. One of these promotional websites is HULI.
What is HULI?
The abbreviation HULI stands for "Humanity Live." Another source of inspiration for the name was the Filipino word "huli," which means "catch" in English translation. HULI is a platform for advertising that provides online customers with the opportunity to discover local businesses in their area. The primary goal of HULI is to assist local businesses in driving online users to their locations in order to acquire and convert them as customers, which is one of the most difficult tasks for any large organization, but it is especially difficult for small businesses that have a difficult time narrowing down on their ideal customers.
How does it work?
When users search for a nearby restaurant, hotel, hospitals, bars, malls, tourist spots, car shop, and other products or services on HULI, the platform will provide them instant access to the businesses’ information, including their address location on a map, cell phone number, email, website, connections to Facebook pages, Instagram accounts, YouTube, and more. In contrast to other platforms, HULI will not take a cut of any profits made by businesses using its service. HULI is not designed to compete with other social media platforms; rather, it acts as an extra conference that provides its users with more exposure depending on their geographic area.
What makes HULI different from other advertising platforms?
Nowadays, there are a large number of fraudulent business accounts popping up on the internet and even on social media. To prevent such problems from taking advantage of the HULI platform, multiple layers of security are being taken care of by the moderators, listing managers, and administrators. Your business can get greater exposure in HULI for less than the cost of a cup of coffee if you take advantage of a month-long listing that's now available. You would be better off advertising your own business that brings in money than paying a monthly fee to a service that lets you watch TV shows and movies. For online users, you can be certain that the list of businesses you see in search results is legitimate, since they have paid for the privilege of being included in your results.
